ABOUT US
Who We Are
Short for Oxygen of the Day, OOTD Beauty was founded in Korea with a simple belief — skincare should be as essential as breathing.
Rooted in K-beauty innovation and guided by clinical research, we create clean, vegan skincare that delivers gentle yet effective results for all skin types, especially sensitive skin.
Designed and made in Korea, each formula combines lab-developed active ingredients with the power of modern dermatological science to strengthen the skin barrier and restore a healthy, natural glow.
Backed by dermatologist-tested, clinically proven formulas, you can trust that what touches your skin is safe, gentle, and effective — and truly works.
What We Do
K-Beauty Science & Innovation
At OOTD Beauty, we turn Korean skincare innovation into clinically tested results.
Our formulas are powered by dermatologically proven actives and developed through laboratory research to strengthen the skin barrier and restore visible balance.
By combining clean, vegan ingredients with advanced dermal science, we create skincare that is both gentle and effective — designed to work in harmony with your skin’s natural rhythm.
Clinically Proven Results
Every OOTD Beauty product undergoes clinical testing for efficacy, ensuring proven performance, safety, and comfort for all skin types, even the most sensitive skin.
Our clinical evaluations measure improvements in areas such as hydration, elasticity, and skin clarity, confirming that our products deliver real, effective results and targeted care for common skin concerns.
Each formula also completes a primary skin irritation test to assess any sensitivity, and all products have passed, ensuring reliable safety for even the most delicate skin.
Active Ingredients Solution
Each of our skincare lines is built around high-performing ingredients selected for safety, efficacy, and sensitivity.
All OOTD formulas are dermatologist-tested, clinically proven, and made in Korea to deliver visible, skin-safe results.
Our Mission
Clean, Effective Skincare for the Future
At OOTD Beauty, innovation and integrity go hand in hand.
While we’re committed to scientific skincare that delivers proven results, we’re equally dedicated to creating formulas that respect your skin — and the planet.
Our products are developed with clean, safe ingredients and feature EVE Vegan-certified actives, reflecting our belief that beauty should never come at the cost of sustainability.
We also ensure that no products are tested on animals, and we continually seek ways to minimize our environmental footprint through thoughtful formulation and packaging choices.
Because to us, the future of skincare is clean, effective, and responsible — where results-driven science meets conscious beauty.
Global Presence
Available in 35+ countries worldwide, including the USA, Canada, Europe, Japan, Vietnam, Malaysia, and more, OOTD Beauty continues to expand across global markets with growing demand for our clean, clinically proven skincare.
Now available in over 5,000 stores and retail platforms worldwide, including:
Amazon US, Amazon Japan, iHerb, Costco Net, StyleKorean, Albertsons, Qoo10, Shopee, Guardian, YesStyle, Watsons, TNT Supermarket, and more.
On the global stage, OOTD Beauty represents the next generation of K-beauty — one defined by innovation, efficacy, and advanced derma formulations.
Find Us Online
Connect with OOTD Beauty across our global platforms!
Discover our latest launches and stories on Instagram,
explore routines on YouTube,
and connect with us on TikTok.
Visit our Linktree or shop directly at ootdbeauty.com
Find your nearest OOTD Beauty retailer here.