OOTD Beauty is Heading to Myeongdong! Join Us at Singles Magazine’s “다모아 뷰티” Pop-Up
We’re excited to share that OOTD Beauty will be joining Singles Magazine’s “다모아 뷰티” pop-up in Myeongdong, Seoul from November 19 (Wed) to November 23 (Sun)! If you love discovering new K-beauty favorites, this is definitely an event you won’t want to miss.
📍 When & Where
Dates: November 19 (Wed) – November 23 (Sun), 2025
Location: Noon Square (눈스퀘어), Myeongdong, Seoul
Event: Singles Magazine “다모아 뷰티 (Damoa Beauty)” Pop-Up
A K-Beauty Pop-Up Where We All Come Together
This year’s theme, 다모아 뷰티 (Damoa Beauty), literally means “gathering everything together” — and that’s exactly what makes this popup special. Singles is bringing some of today’s most-loved K-beauty brands into one playful, neighborhood-style space where visitors can test products freely, explore different textures, and enjoy that “all-in-one place” beauty experience.
Just like the name promises, the popup brings together 10 trending K-beauty brands — from skincare innovators to clean beauty favorites. Visitors can explore tester zones, snap photos, enjoy interactive mini-events, and discover products from brands you’ve been seeing everywhere lately…including us.
💛 Meet the Brands You’ll Find at the Pop-Up
This year’s lineup includes a curated selection of must-watch K-beauty names such as:
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OOTD Beauty
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Isoi
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Aromatica
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Medianswer
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Make p:rem
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Luassencia Seoul
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Longtake
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Ample:N
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Wellage
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Farmic
With so many brands gathered in one space, it truly captures the meaning of 다모아 — a place where everything comes together for a fun, immersive beauty experience right in the heart of Myeongdong.
Here's a quick look at the brands you'll see at the pop-up!
Where K-Beauty Meets Korean Street Food
Located in one of Seoul’s most iconic districts for both beauty and street eats, this year’s “다모아 뷰티” pop-up brings a fresh twist to the K-beauty experience by blending it with the playful charm of Korean street food culture. Inspired by the cozy 분식점 (street snack shops) loved by locals, the space transforms familiar food-stall elements into a beauty playground — complete with bright trays, menu-style product displays, and a kitschy, photo-ready setup that still feels clean and modern.
This K-Food × K-Beauty concept makes the entire pop-up feel like you’re exploring a beauty menu, choosing and “tasting” products just like picking your favorite street snack.
And there’s plenty to enjoy while you browse:
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Hands-on tester zones
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Sampling stations (free sheet masks!)
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A gacha capsule-draw event
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An Instagram mission challenge
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Playful photo corners perfect for capturing your Myeongdong moment
It’s the perfect mix of K-beauty discovery, bold visuals, and the lively street-food energy that makes Myeongdong so iconic.
Discover OOTD Beauty’s Hero Sheet Masks
Visitors will be able to explore a curated selection of OOTD Beauty’s hero products, starting with our full range of targeted sheet masks — each designed to address a specific skin concern:
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Collagen Supreme Mask — our global bestseller and #3 top-ranking mask on Amazon US, this collagen-rich sheet mask helps lift, firm, and visibly plump the skin for a more elastic, youthful look.
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Ceramide Care Mask — a daily essential that supports the skin barrier with comforting moisture while gently brightening dull, tired skin.
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Cica Soothing Mask — a vegan, calming treatment designed for sensitive and reactive skin, helping reduce redness and restore balance.
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Retinol Serum Plumping Mask — a gentle retinol-infused sheet mask that smooths uneven texture and refines the appearance of pores without irritation.
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Triple Hyaluron Glowing Mask — formulated with multi-molecular hyaluronic acids to deliver deep, layered hydration and a fresh, glassy glow.
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Dark Spot Vitamin C Serum Mask — a brightening vitamin C sheet mask that helps even skin tone and boost radiance for a more luminous complexion.
Special Event Items to Explore
As part of the pop-up experience, OOTD Beauty will also be featuring a few special event-use items — including our Collagen Hydrogel Mask, Vitamin C Hydrogel Mask, and the Targeted Dark Spot Vitamin C Serum. These products will be showcased throughout the pop-up’s interactive programs, giving visitors even more opportunities to experience OOTD Beauty’s hydrating and brightening essentials during the event.
Join Us at the Pop-Up!
Whether you’re stopping by to explore new skincare favorites, enjoy the playful food-themed concept, or simply soak in the energy of Myeongdong, the “다모아 뷰티” pop-up is the perfect place to discover OOTD Beauty in person.
We hope to see you there — come visit, try out our bestsellers, and enjoy a fun, glow-filled beauty experience with us!
💖 Follow us on Instagram [@ootdbeauty_official] and TikTok [@ootdbeauty.global] to stay connected and be the first to know about our upcoming launches and milestones.
🌍 Where to Buy #OOTD Beauty
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Official Instagram: ootdbeauty_official
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Online store: ootdbeauty.com
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TikTok: @OOTDBEAUTY.GLOBAL
Available in 35+ countries 🌏 and over 5000 stores worldwide:
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