OOTD Beauty Shines at Singles Magazine Japan’s Exclusive K-Beauty Influencer Event
With its innovative formulations and on-trend approach to skincare, OOTD Beauty is quickly establishing itself as a must-have brand in the Korean beauty scene. Known for creating products that bring out the natural radiance in every skin type, OOTD Beauty continues to make waves on the global stage. This month, our growing influence was highlighted by a special invitation to the Inpumsa influencer event, hosted by Singles Magazine Korea to celebrate the launch of Singles Magazine Japan.
What is the Inpumsa Program?
“Inpumsa” (인품사) is a unique influencer networking and product experience program created by Singles Magazine Korea. It gathers top beauty influencers and connects them directly with the hottest and most innovative K-beauty brands, offering them the chance to test products firsthand, learn from beauty experts, and create buzz within their audiences.
Singles Magazine is one of Korea’s most respected lifestyle and beauty publications, known for its trend-focused content and strong influence in the fashion and beauty industries. To mark the exciting launch of Singles Magazine Japan, they invited 40 leading Japanese beauty influencers to Korea for a full day of K-beauty discovery and celebration.
Celebrating the Hottest in K-Beauty
The event spotlighted a curated lineup of brands representing the very best in Korean skincare and cosmetics. Alongside OOTD Beauty, attendees explored products from cult-favorite makeup brand TOCOBO, heritage favorite Holika Holika, trend-driven VDL, and skincare innovator Hanskin, among others.
For OOTD Beauty, our spotlight product was the Star Spot Patch — a bestseller and viral hit that’s been part of the K-pop idol star patch trend, made popular by groups such as RIIZE, NCT, and Stray Kids. While these idols helped spark the trend, our version takes it to the next level — a stylish yet functional acne patch designed to protect and heal spots while doubling as a playful accessory, blending skincare benefits with pop culture appeal.
Star Spot Patch: A Viral K-Beauty Trend and Japanese Bestseller
Among OOTD Beauty’s lineup, the Star Spot Patch stole the spotlight at the event. This playful yet powerful acne patch is made from 100% medical-grade hydrocolloid, drawing out excess oil and impurities while maintaining optimal skin moisture levels. It calms irritation, reduces redness and inflammation, and promotes healing to help prevent scarring.
Formulated for sensitive skin, it’s hypoallergenic, vegan, pregnancy-friendly, non-comedogenic, and free from fragrance, alcohol, parabens, silicones, sulfates, allergens, and oils — safe even for fungal acne and eczema-prone skin.
Enriched with Niacinamide to reduce redness and dark spots and Ceramides to strengthen the skin barrier, this FDA-approved patch delivers results with every use. Each pack includes 80 star-shaped patches in five colors, transforming acne care into a fashion statement. The design taps into the viral K-pop idol star patch trend popularized by groups such as RIIZE, NCT, and Stray Kids.
Its popularity is reflected in its rankings:
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Amazon Japan: Ranked #13 in the Pore Cleansing Strips category, achieving Bestseller status within just one month of launch.
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Qoo10 Japan: Consistently ranks among the top-selling skincare items, alongside OOTD Beauty’s sheet masks and eye serums.
Recognized by both consumers and the beauty industry, the Star Spot Patch was also a Pure Beauty Awards 2025 finalist in the Best Beauty Device/Tool category and has quickly become one of Japan’s most talked-about K-beauty products.
Event Highlights: A Celebration of K-Beauty
The Singles Magazine Japan launch event wasn’t just about showcasing products — it was an immersive celebration of Korean beauty and culture. From the moment guests arrived, the atmosphere was lively and stylish, filled with excitement for the latest K-beauty trends.
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Live Makeup Tutorial: A renowned K-pop celebrity makeup artist demonstrated an idol-inspired look, sharing techniques that have taken social media by storm.
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Interactive Activities: Influencers participated in fun beauty-themed games and challenges.
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One-on-One Networking: We connected directly with Japanese beauty influencers, shared our brand story, and gave them the opportunity to experience our hero products firsthand.
The event buzzed with content creation, laughter, and genuine curiosity about the innovations shaping the future of Korean skincare.
Expanding Our Reach in Japan
This high-profile invitation comes as OOTD Beauty continues to strengthen its foothold in the Japanese beauty market. Our products are available through Qoo10 Japan and Amazon Japan, where our sheet masks, eye serums, and skincare essentials consistently perform among the top ranks in their categories.
From our steady-selling sheet masks in Qoo10’s Mask Pack rankings to our Eye Serum securing top spots in both the Eye Serum and Overall Beauty categories, Japanese consumers are embracing OOTD Beauty for its balance of effective formulations, trend-savvy design, and K-beauty innovation.
Why This Event Matters
Being invited to an event hosted by one of Korea’s most respected lifestyle magazines is more than an honor — it’s a testament to OOTD Beauty’s growing reputation as a hot brand in the K-beauty industry. Our participation reflects not only our momentum in Japan but also our recognition in Korea as a rising global player in the beauty space.
From the red carpets of influencer events to the digital shelves of top Japanese marketplaces, OOTD Beauty is proud to bring Korean skincare to beauty lovers worldwide.
Discover OOTD Beauty in Japan — explore our Amazon Japan store and Qoo10 store to experience why our products are capturing the hearts of beauty fans everywhere.
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