#OOTD Beauty Named Finalist at the 2025 Pure Beauty Global Awards
A Global Spotlight on K-Beauty Innovation, Clean Formulas, and Derma-Driven Design
We are thrilled—and truly honored—to share this global moment of recognition: #OOTD Beauty has been named a Finalist in seven categories at the 2025 Pure Beauty Global Awards, one of the world’s most prestigious and influential honors in the beauty industry.
Hosted annually by Pure Beauty Global Magazine, the awards celebrate the best in international beauty innovation, spotlighting brands that challenge the norm and raise the bar in skincare, haircare, makeup, and beauty tools. Out of more than 450 entries from all over the world, every single product we submitted was shortlisted—a testament to our philosophy of merging clean beauty with clinical-grade performance.
✨ Finalist Categories — 7 Honors Across Skincare & Brand Excellence:
We’re proud to be recognized in the following categories:
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Best Indie Brand – #OOTD Beauty
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Best Beauty Tool or Device – Star Spot Patch
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Best Moisturizer – Collagen Plumping Toner
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Best Eye Product – Intensive Eye Serum
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Best Serum – Dark Spot Vitamin C Serum
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Best Face Mask or Exfoliator – Collagen Supreme Mask
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Best Face Mask or Exfoliator – Glass Skin Rice Water Toner Pad
This incredible news reaffirms our commitment to redefining what K-beauty can be. We’ve always believed in skincare that’s rooted in gentle yet effective ingredients, wrapped in thoughtful design, and developed with transparency and purpose. To be recognized on the world stage for this approach—across categories like exfoliation, hydration, brightening, and innovation—is a surreal and motivating milestone.
What This Means for K-Beauty and the Future of Skincare
As noted in the April 2025 issue of Pure Beauty Magazine, the beauty landscape in 2025 is shifting. Authenticity, ingredient clarity, and indie-led innovation are at the forefront—and we’re proud to be part of that movement. Whether it's through our bestselling toner pads or our skin-repairing serums, we’ve always created products for real people and real results.
Pure Beauty Magazine not only announced the finalists this month, but also shared insights into the rise of India as a global beauty retail destination and the evolution of meaningful marketing in the beauty industry—a future where science, storytelling, and sincerity collide.
Explore the Featured Issue
Our finalist products—and the full write-up—can be found in the April 2025 edition of Pure Beauty Magazine, now available digitally.
👉 Read the issue on Pure Beauty Magazine →
Let’s Celebrate K-Beauty on the Global Stage
We started with a mission to make clinical, clean Korean skincare accessible and elevated, and now, being named among the top indie beauty innovators worldwide? It’s a dream coming full circle.