OOTD Beauty & FLRT Are Now at MUSINSA Megastore Seongsu !
OOTD Beauty and FLRT by OOTD are officially available at MUSINSA Megastore Seongsu and if you follow K-beauty, you know exactly what that means. Korea's #1 fashion platform has opened its first-ever offline beauty flagship, and both brands are part of it from day one !
The store opened on April 24, 2026 in Seongsu, Seoul. OOTD Beauty is in the mask pack zone and the spot patch zone. FLRT by OOTD is in color cosmetics. Here's what to expect.
What is MUSINSA Megastore Seongsu ?
MUSINSA is Korea's #1 fashion and lifestyle platform. MUSINSA Megastore Seongsu is its largest physical retail space, spanning 6,600 sqm across multiple floors. The second floor is dedicated entirely to MUSINSA Beauty, the platform's first offline beauty destination, with around 700 curated brands.
On MUSINSA's online platform, OOTD Beauty had already ranked #1 in the mask pack category and Top 3 overall within two weeks of launch. The offline entry brings that credibility directly onto the shelf in one of Korea's most design-conscious retail spaces.
MUSINSA Megastore Seongsu
2F, 62, Seongsui-ro, Seongdong-gu, Seoul · Opened April 24, 2026
Next Beauty, MUSINSA Beauty.
OOTD Beauty in-store: mask pack zone and spot patch zone
In the spot patch zone, OOTD Beauty's bestseller, the Star Spot Patch is stocked on shelf. The star-shaped hydrocolloid acne patch that spread through K-pop fan communities globally, earned Amazon's Choice in the US, and reached #6 on Amazon Japan within three months of launch is now available to discover in person in Seongsu.
In the mask pack zone, OOTD Beauty presents five mask lines, including the Collagen Supreme Mask, named Best Collagen Mask for Dry Skin by Vogue US in 2025:
- Collagen Supreme Mask : 2025 Vogue US pick, hydrating and firming
- Ceramide Care Mask : nourishing barrier support
- Hyaluron x3 Serum Mask: intense hydration
- Retinol Serum Mask : plumping and renewing
- Dark Spot Vitamin C Serum Mask : brightening
FLRT by OOTD: where color meets skincare
FLRT by OOTD is a cruelty-free makeup brand built around the idea that color and skincare don't have to be separate. Every FLRT formula is infused with Peptide, Collagen, and Hyaluronic Acid. At MUSINSA Megastore Seongsu, FLRT is available with in-store testers across its Peptide Glaze XOXO range:
- Peptide Glaze XOXO Lip Tint: natural gloss finish in 5 shades
- Peptide Glaze XOXO Lip Oil : nourishing glossy oil in 3 shades
FLRT's XOXO Lip Tint ranked #3 in the overall Beauty category on ABLY at launch and appeared in the Top 10–20 in the Lip Makeup category on ZigZag. The MUSINSA Megastore Seongsu entry brings FLRT into one of Korea's most visible retail stages.
From viral to in-store: OOTD Beauty's journey !
The Star Spot Patch's path to MUSINSA started with K-pop fans abroad asking where to buy the star-shaped patch they kept spotting on their favorite idols. That overseas demand fed back into Korea and each major retail milestone has followed the same pattern: the product earns trust globally, then expands its Korean offline footprint.
OOTD Beauty is already at Olive Young and across Korea's major online platforms. MUSINSA Megastore Seongsu adds a flagship-level physical presence in the neighborhood that defines where Korean consumer culture is heading next. The brand has sold over 25 million products across 50 countries worldwide.
Find OOTD Beauty and FLRT at MUSINSA
Visit MUSINSA Megastore Seongsu in person at 2F, 62, Seongsui-ro, Seongdong-gu, Seoul or explore the full selection online at musinsa.com.
For the full OOTD Beauty range with international shipping, visit ootdbeauty.com.
Frequently asked questions
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Discover more about OOTD Beauty's journey in Korea and globally.
OOTD Star Spot Patch at Olive Young Myeongdong — the full story.From Korea viral to 6,000+ US stores — OOTD Beauty's global journey.
OOTD Beauty and FLRT by OOTD are Korean vegan derma skincare and color brands. Available at MUSINSA Megastore Seongsu (2F, 62, Seongsui-ro, Seongdong-gu, Seoul) and globally at ootdbeauty.com.