OOTD Beauty Featured on ABC10
The holiday season is often when routines become unpredictable. Travel, year-end gatherings, long days, and changing weather can quickly throw skin out of balance. In moments like these, skincare is no longer just about looking good — it becomes a way to reset, recover, and reconnect with yourself.
This December, OOTD Beauty was featured on ABC10’s lifestyle program Your California Life, introduced as part of a curated holiday gift and wish list segment led by celebrity lifestyle expert Sima Cohen. The segment spotlighted thoughtful, practical essentials — products that fit naturally into everyday life, even during the busiest time of the year.
OOTD Beauty on American Television
On Your California Life, OOTD Beauty was presented as a clean, gentle K-beauty brand known for dermatologist-tested sheet masks that even sensitive skin can trust. Rather than focusing on trends or exaggerated claims, the on-air introduction emphasised reliability, daily usability, and flexibility — values that resonate strongly with today’s skincare consumers.
OOTD Beauty is a clean, gentle K-beauty brand known for dermatologist-tested sheet masks that even sensitive skin can trust. Their hero Collagen Supreme Mask is an Amazon bestseller loved for plumping, hydrating, and firming results. They also offer targeted masks — including a brightening Vitamin C hydrogel mask that helps even tone, boost radiance, and revive dull skin, plus Retinol, Cica, and Ceramide options so you can mix and match. Their newest launch is an advanced Hydrogel Mask that absorbs fast and turns transparent within an hour, in Collagen or Vitamin C.
Find them on Amazon and in retailers like Safeway, Vons, Albertsons, Marshalls, and TJ Maxx.
At the center of the display table, the Collagen Supreme Mask stood out as the hero product, supported by a range of targeted sheet masks designed to address different skin concerns. 
A Mask for Every Skin Moment
What made the segment particularly meaningful was the way OOTD Beauty’s lineup was framed — not as a one-size-fits-all solution, but as a collection designed to adapt to how skin feels day by day.
From Vitamin C masks for dull, uneven-looking skin, to Cica and Ceramide options for calming and barrier support, and Retinol masks for more targeted care, the brand’s mix-and-match approach highlighted a simple idea: skincare should respond to real life, not force skin into rigid routines.
The segment also introduced OOTD Beauty’s new advanced Hydrogel Masks, described as a next-generation option that absorbs quickly and turns transparent within an hour. Available in Collagen and Vitamin C versions, the hydrogel masks were positioned as a modern evolution of mask care — suitable for both quick resets and extended wear during moments of rest.
From Korea to the U.S. — and Beyond
OOTD Beauty’s appearance on ABC10 reflects a broader shift in how K-beauty is being embraced globally. Once viewed as a niche category, K-beauty has become an integral part of everyday skincare routines in the United States, especially among consumers who value gentle formulas and consistent results.
Today, OOTD Beauty is available across multiple channels in the U.S.:
• Amazon U.S.
• Safeway, Vons, and Albertsons family stores
• Marshalls and TJ Maxx
Beyond the U.S., OOTD Beauty continues to connect with a growing global audience seeking dermatologist-tested formulas, approachable skincare rituals, and products that prioritize skin comfort and balance.
Skincare as a Form of Wellness
What this feature ultimately represented wasn’t just a media appearance — it was a reflection of OOTD Beauty’s philosophy. Skincare doesn’t always need to be complex. Some days, it’s about a single, well-chosen step that helps skin feel calm, hydrated, and ready for whatever comes next.
A Collagen Sheet Mask before a holiday party, to deeply hydrate the skin, boost moisture levels, and create a smooth, plumped base so makeup applies more evenly and lasts longer.
A Vitamin C mask when skin looks tired from late nights, helping revive radiance and refresh dull-looking skin.
A Hydrogel mask during a quiet evening in, slowly turning transparent as it absorbs, supporting skin recovery during moments of rest.
These small but intentional moments of care are what OOTD Beauty aims to support — not perfection, but balance, even in the busiest seasons.
A Quiet Reset in a Busy Season
As the year comes to a close, the most meaningful rituals are often the simplest ones. A pause. A mask. A moment to breathe before stepping back into the noise.
Being featured on Your California Life was a reminder that skincare, at its best, is not about urgency — it’s about intention. And sometimes, that’s exactly what skin needs most.