OOTD Beauty and FLRT Are Heading to Milan: Inside the Gop-da K-Beauty Pop-Up at Milan Fashion Week 2026
September 2026 — Milan Fashion Week isn't just about runways this year. For three days in the heart of Milan, a curated selection of Korean beauty brands will take over Opificio 31 via Tortona for Gop-da: 곱다, K-Beauty On — a special K-beauty pop-up store bringing the best of Korean skincare, makeup, and beauty devices to the European market. OOTD Beauty and it's sister brand, FLRT, are part of this.
📍 Opificio 31 – Via Tortona 31, Milano — September 25, 26 & 27, 2026 · 11:00 AM – 7:00 PM · Free Entry
If you've been following the rise of K-beauty in Europe, this is the moment you've been waiting for.
What Is Gop-da: 곱다?
Gop-da (곱다) is a uniquely Korean word — one that goes beyond the simple idea of "beautiful." It describes an aesthetic where gentle lines, refined textures, and subtle radiance come together in harmony. Not beauty that seeks to impress, but beauty that is naturally and delicately refined, shaped over time through care, patience, and intention.
That philosophy is exactly what this pop-up is built around. Organized with the Korea Health Industry Development Institute (KHIDI) and supported by Korea's Ministry of Health and Welfare, Gop-da: 곱다, K-Beauty On is more than an exhibition. It's a government-supported platform showcasing K-beauty innovation and supporting the global growth of Korean beauty brands, presented at one of the world's most watched fashion moments.
The Details
- Dates: September 25–27, 2026
- Hours: 11:00 AM – 7:00 PM daily
- Venue: Opificio 31 via Tortona, Milan (Milano Space Makers)
- Entry: Open to the public
Meet the Brands: 17+ Curated Korean Beauty Brands
Gop-da brings together over 17 of Korea's most exciting beauty brands, curated across three categories: Skincare, Makeup, and Beauty Devices. This isn't a mass trade show: every brand was selected, and the lineup reflects the full spectrum of where Korean beauty is right now.
Skincare includes OOTD Beauty, REJU:CELIQUE, nutseline, Luoncell, Dr.deep, 3WSL, filflo, XUYONI, DERMA42, VanCleo, and NOLAHOUR — a cross-section of derma K-beauty, clean Korean skincare, and clinically-backed formulas.
Makeup features some of the most recognized names in Korean color cosmetics: rom&nd, DEAR DAHLIA, and FLRT, OOTD Beauty's own skincare-infused K-beauty makeup brand, making its European debut.
Beauty Devices showcases CERAGEM, RES NOVAE, and BEAU UNIVERSE — advanced Korean beauty technology representing the next frontier of K-beauty innovation.
OOTD Beauty at Gop-da: The Star Spot Patch and Collagen Supreme Mask
OOTD Beauty is featured in the Skincare zone, presenting its full range of derma K-beauty skincare for the European market. Among the products on show, two heroes take center stage.
The Star Spot Patch — the star shaped acne patch that started with K-pop idol sightings and ranked #1 across Korea's top platforms Zigzag, Ably, and Musinsa — is available to try in person. With a triple care formula of Hydrocolloid, Niacinamide, and Ceramide, 80 patches per pack, and five pastel colors, it's the Korean acne patch that made its way from Seoul to Amazon's Choice in the US. Now it arrives in Milan.
The Collagen Supreme Mask — the clinically tested K-beauty sheet mask that earned an organic editorial pick from Vogue US as their Best Sheet Mask for Dry Skin and appeared in British Vogue's July 2026 print and digital edition — is also featured. With trial data showing a 13.8% improvement in the appearance of skin hydration, built on Hydrolyzed Collagen, Hyaluronic Acid, and Witch Hazel on a vegan lyocell bamboo sheet, it's the mask that made two of the world's most recognized publications take notice.
FLRT at Gop-da: Skincare-Infused K-Beauty Makeup Debuts in Europe
Alongside OOTD Beauty in Skincare, FLRT by OOTD+ is participating in the Color Layers makeup zone, marking FLRT's European debut and an expansion of the OOTD Beauty universe into K-beauty makeup.
FLRT is a Korean beauty brand built on a simple idea: makeup that doesn't compromise your skin. Formulated with Peptides and key skincare ingredients, every FLRT product is non-comedogenic, dermatologist-tested, and designed for sensitive skin, capturing the playful energy of Korea's next generation while keeping skin health at the center.
At Gop-da, FLRT is showcasing its Peptide Glaze XOXO range:
- Peptide Glaze XOXO Lip Tint — a weightless, non-sticky tint that delivers a soft, natural glow all day. Peptide-infused, dermatologist tested, flattering under any light. The heart-shaped cap makes every use feel special.
- Peptide Glaze XOXO Lip Oil — an oil-based formula that hydrates and adds shine without dryness. Wear it alone for a fresh glow, or layer over lipstick for glossy volume. Same Peptide formula, same signature heart-shaped cap.
Both are Peptide-infused, dermatologist-tested, and suitable for sensitive skin. This is K-beauty lip care — skincare and makeup, inseparable. Gop-da is FLRT's first appearance in Europe, and the Color Layers zone — alongside rom&nd, DEAR DAHLIA, and teo an& the • — is exactly where it belongs.
The Gop-da Experience: Korean Beauty as a Five-Step Ritual
Inspired by the layered philosophy of the Korean Hanbok, the pop-up is designed as a full immersive journey through Korean beauty culture:
- Insight — Discover the philosophy behind Gop-da and Korean aesthetics
- Device — Experience advanced Korean beauty technology
- Skin — Explore a layered K-beauty skincare routine (OOTD Beauty's home)
- Color — Discover Korean color cosmetics and makeup styling (FLRT's home)
- Reset — Cleanse, refresh, and reveal your final glow
Event Highlights: VIP Night and MOU Ceremony
Beyond the three-day public pop-up, Gop-da includes two invitation-only events on September 26.
MOU Ceremony — September 26, 10:30–11:00 AM
An exclusive session for key stakeholders, bringing together KHIDI and government leaders alongside participating brand representatives for an official MOU signing — establishing the foundation for future K-beauty collaboration and partnership across European markets. Welcome introductions, the formal signing, and direct access to the people building K-beauty's global future.
K-Glow Night — September 26, 7:00–8:30 PM
An invitation-only private evening during Milan Fashion Week. A K-Cocktail Reception, a live K-Glow Makeup Show and Cultural Performance, leading K-beauty brands, and senior government and brand leaders — all in one evening. This is where K-beauty culture, fashion week energy, and real industry connection come together.
Why Milan, Why Now
Milan Fashion Week is one of the most globally visible moments in fashion and beauty — the right stage for K-beauty's next chapter in Europe. Gop-da isn't a trade show. It's a cultural statement: Korean beauty, presented in the language of fashion, craft, and considered aesthetics, in front of the buyers, creators, and consumers who shape global beauty trends.
For OOTD Beauty, a science-backed, derma K-beauty brand with over 25 million units sold globally, and FLRT, its skincare-infused makeup brand making its European debut, being selected for Gop-da reflects where both brands are heading: into Europe, with the products and credentials to back it up.
Find OOTD Beauty and FLRT at Gop-da
OOTD Beauty — Skincare zone | Star Spot Patch + Collagen Supreme Mask
FLRT — Color Layers zone | Peptide Glaze Xoxo Lip Tint + Lip Oil
Opificio 31 via Tortona, Milan — September 25–27, 11:00 AM to 7:00 PM.
Can't make it? Shop OOTD Beauty at ootdbeauty.com and on Amazon US.
Frequently Asked Questions
Q: Is OOTD Beauty at the Gop-da K-Beauty Pop-Up in Milan?
Yes — OOTD Beauty and FLRT are both participating in Gop-da: 곱다, K-Beauty On, September 25–27, 2026 at Opificio 31 via Tortona in Milan during Milan Fashion Week. OOTD Beauty is in the Skincare zone with the Star Spot Patch and Collagen Supreme Mask; FLRT is in the Color Layers makeup zone with the Peptide Glaze Xoxo Lip Tint and Lip Oil.
Q: What is the Gop-da K-Beauty Pop-Up?
Gop-da: 곱다, K-Beauty On is a government-supported K-beauty pop-up organized with KHIDI and Korea's Ministry of Health and Welfare, running during Milan Fashion Week 2026. It brings together 17+ curated Korean beauty brands — including rom&nd, REJU:CELIQUE, CERAGEM, DEAR DAHLIA, and OOTD Beauty — to introduce K-beauty to the European market.
Q: What is FLRT and how is it connected to OOTD Beauty?
FLRT is a K-beauty makeup brand by OOTD Beauty, built on Peptides and key science-backed skincare ingredients. At Gop-da, FLRT is showcasing the Peptide Glaze Xoxo Lip Tint and Lip Oil in the Color Layers zone — its first appearance in Europe.
Q: Where and when is the Gop-da pop-up?
September 25–27, 2026, 11:00 AM – 7:00 PM daily, at Opificio 31 via Tortona, Milan. Open to the public.
Q: Where can I buy OOTD Beauty products?
The Star Spot Patch and Collagen Supreme Mask are available at ootdbeauty.com and on Amazon.
OOTD Beauty is a clean, derma K-beauty brand that blends advanced dermatological science with K-beauty innovation — with a core commitment to high-performance skincare for sensitive skin. With over 25 million units sold globally and a product sold every three seconds*, OOTD has become a trusted name in next-generation derma Korean skincare. OOTD stands for "Oxygen of the Day."
*Based on global sales data.