Inside Gop-da Milano 2026: Recapping OOTD Beauty & FLRT’s Unforgettable Debut at Milan Fashion Week

From September 25 to 27, 2026, Milan Fashion Week experienced a whole new layer of beauty. At Opificio 31 in the heart of Via Tortona, OOTD Beauty and sister brand FLRT joined 16 other curated Korean beauty brands for Gop-da: 곱다, K-Beauty On — a government-supported popup store organized with the Korea Health Industry Development Institute (KHIDI) and Supported by Korea's Ministry of Health and Welfare.

Now that the doors have closed, we’re thrilled to share the incredible highlights and numbers from this landmark event!

Gop-da Milano 2026 at a Glance

• 2,500+ Total Visitors: An average of over 830 beauty enthusiasts, fashion-week attendees, and creators per day lined up outside Opificio 31 to experience authentic K-beauty.

• 150+ Social Posts & Stories: Creators and attendees shared their firsthand experience across Instagram feeds, reels, and stories.

• 33 B2B Buyer Meetings & 6 Media Outlets: Leading European retailers, buyers, and press — including Vanity Fair, Harper's Bazaar, and Marie Claire — visited to discover Korea's next-generation beauty brands.

✨ Highlights from the OOTD Beauty & FLRT Booths

• OOTD Beauty (Skincare Zone): Visitors tested our viral Star Spot Patch (the idol-loved acne patch ranked #1 across top Korean platforms) and the Vogue-featured Collagen Supreme Mask. The clean, science-backed formulas received overwhelming love from European consumers seeking gentle yet high-performance skincare.

• FLRT by OOTD+ (Color Layers Zone): Making its official European debut, FLRT captured the crowd with its peptide-infused makeup line. The Peptide Glaze XOXO Lip Tint and Lip Oil — with their iconic heart-shaped caps — became instant favorites for delivering a non-sticky, juicy glow.

🌙 Special Highlights: K-Glow Night & Lucky Draw

Beyond daily product testing, the popup hosted exclusive events that lit up Milan Fashion Week:

• K-Glow Night (Sept 26): An exclusive evening bringing together senior leaders, VIPs, and top European creators for live K-beauty makeup demonstrations, cultural performances, and networking.

• Daily Lucky Draw: Visitors lines formed early every morning for the chance to win full-size K-beauty hero products, creating an energetic atmosphere throughout all three days.

💌 Grazie, Milano!

For OOTD Beauty (with over 25 million units sold globally) and FLRT, participating in Gop-da Milano was a pivotal moment in expanding our derma skincare and skincare-infused makeup footprint across Europe.

A massive thank you to everyone who stopped by, tried our products, and shared the love on social media.

Missed us in Milan? You can always shop OOTD Beauty online at ootdbeauty.com and Amazon US.

See you at our next global stop! 🇮🇹✨