October 17, 2026 — OOTD Dark Spot Vitamin C Serum at the Allure Best of Beauty Live Event, New York City
OOTD at the Allure Best of Beauty Live Event
📅 October 17, 2026
📍 Halo | New York City, New York
On October 17th, New York City’s Halo venue transformed into the ultimate beauty editor’s playground. The Allure Best of Beauty Live Event, celebrating 30 years of the industry’s most trusted beauty award, welcomed 1,500 guests, VIPs, beauty insiders, influencers, and consumers for a full day of immersive beauty experiences unlike anything else in the industry.
And inside the VIP gift bags handed to every attendee? The OOTD Dark Spot Vitamin C Serum.
For a K-beauty brand built on clinical formulation and over 30 million units sold globally, this was a moment that confirmed everything.
What Is the Allure Best of Beauty Live Event?
Since 1996, the Allure Best of Beauty Award has set the standard for the beauty industry. Every year, Allure’s editors evaluate thousands of products across every skincare, makeup, and haircare category through one of the most rigorous, unbiased testing processes in beauty. No paid placements. No shortcuts. Only the products that genuinely outperform everything else in their category make the final list.
The Best of Beauty Live Event is where those winners come to life.
Now in its milestone 30th anniversary year, the event brought together 1,500 guests at Halo NYC in a brand new day-to-night format. General Admission guests experienced the event during the day, while an exclusive VIP evening from 5 to 7 PM brought together the beauty industry’s most influential voices for an elevated celebration.
The experience itself was unlike any beauty event. Guests moved through immersive activations featuring skin assessments, makeovers, aesthetic treatments, hair styling, and curated masterclasses. A dedicated room connected consumers with experts, influencers, celebrities, and editors face to face. Every winning brand had a presence, every product had a moment, and every guest left with a piece of the 2026 Best of Beauty story.
This year, over 5,500 products were considered across every category of beauty. Allure’s editors tested each one through a strict, unbiased process with no paid placements and no shortcuts. In the end, only 319 products made the final list. To put that into perspective, that’s less than 6% of everything evaluated. The brands and products that make it through aren’t chosen for their marketing or their packaging. They’re chosen because they genuinely outperform everything else in their category.
The OOTD Dark Spot Vitamin C Serum was one of the 319.
See the full list of 2026 Allure Best of Beauty winners here.
The Brands on the Floor
The 2026 Allure Best of Beauty Live Event brought together some of the most trusted and beloved names in beauty, all under one roof. Beauty of Joseon, Olay, L’Oreal, SkinMedica, EltaMD, La Roche-Posay, brands that have earned their place in bathroom cabinets and beauty routines around the world.
Every brand at the event earned their spot the same way: through Allure’s editorial process, with no exceptions. That’s what made the room feel different. This wasn’t a trade show or a brand showcase. It was a celebration of products that actually work, chosen by editors who stake their credibility on every pick.
OOTD was part of that room.
Inside the VIP Bag
Being named a 2026 Allure Best of Beauty winner is already one of the highest recognitions a beauty brand can receive. But being selected for the VIP gift bag takes it a step further.
The VIP gift bag was curated for the event’s most distinguished guests — the editors, executives, celebrities, and industry leaders who attended the exclusive evening. Among them: Allure’s Editor in Chief, and Danessa Myricks, the visionary founder of Danessa Myricks Beauty, whose influence on modern beauty is impossible to overstate.
These are the people who shape what beauty looks like next. The products that land in their hands don’t get there by accident.
The OOTD Dark Spot Vitamin C Serum was chosen to be one of them. For a brand that started with a belief that sensitive skin deserves better, having our serum placed directly into the hands of the beauty world’s most influential tastemakers is something we don’t take lightly.
The Product That Earned It
The OOTD Dark Spot Vitamin C Serum was built to solve a problem that too many people know firsthand. Vitamin C is one of the most powerful brightening ingredients in skincare, clinically proven to reduce dark spots, even skin tone, and boost radiance. But it’s also one of the most notorious for irritating sensitive skin. Redness, stinging, and sensitivity are common enough that many people have given up on Vitamin C entirely.
OOTD set out to change that.
The Dark Spot Vitamin C Serum was formulated from the ground up for sensitive skin: an advanced K-beauty formula that delivers real, measurable dark spot results without the irritation that usually comes with them. It’s Dermatologist Tested and confirmed non-irritating, and the clinical data backs it up.
In independent clinical testing, the serum showed an 8.69% reduction in dark spot pigmentation over just 4 weeks, and a 5.26% increase in skin moisture maintained at 5 hours after application. Real results. Clinically verified. Built for the skin that needs it most.
With over 30 million units sold globally and a presence in 8,000+ retail points across 70+ countries, OOTD has built its name on formulas that actually perform. The 2026 Allure Best of Beauty Award is the independent recognition that confirms it.
A Moment That Means Something
For OOTD Beauty, the Allure Best of Beauty Live Event wasn’t just an event. It was a reminder of why we do what we do.
OOTD stands for Oxygen of the Day, a brand built on the belief that caring for your skin should be as natural and essential as breathing. Not complicated. Not intimidating. Just clean, clinically grounded Korean skincare that genuinely works for the skin it’s made for.
Winning the Allure Best of Beauty Award, having our serum featured at the Live Event, and placing it in the hands of the people who lead this industry — that’s not just a milestone for OOTD. It’s recognition for what we believe skincare should be.
For OOTD, this is just the beginning.
🛒 Shop the Allure Award-Winning OOTD Dark Spot Vitamin C Serum: